This display for the Spring 2022 campaign "Whimsical Wonderland" blends a soft pastel palette with whimsical swirls and checks, bright strawberries and poppy animal prints, creating a retro-inspired look but with a contemporary touch.
The mannequins are arranged to give each one breathing space, but also to frame and highlight both the screen and the backdrop, with one less mannequin on plinths, unlike previous displays, allowing the eye to travel through the empty space onto the backdrop. Stacked shelving is used to display matching accessories and promote the brand's new beauty, fragrance and candle line, giving options to customers who may want to take the whimsical aesthetic further through smells and decor.
