This menswear street style display for H&M captures a raw, urban aesthetic defined by rugged elements and a grounded, earthy palette. Mannequins are styled in oversized silhouettes, with washed khaki and green tones creating a laid-back, lived-in feel. Key pieces include distressed wide-leg trousers, layered hoodies, and utility-inspired outerwear, balanced with statement graphics that reinforce the streetwear edge. The surrounding fixtures present a curated mix of casual essentials and textured layers, that highlight versatility while staying authentic to the trend’s roots.
