The "Shooting For the Stars" campaign is all about loungewear and sleepwear in a mix of red, white, and pink hues, capturing the cosy and playful vibe of Christmas. Continuing on from the "Your Body, Your Way" campaign, the festive greenery and starry decor tie the window to the holiday season.
The display features striped pyjamas, festive prints, faux-fur and teddies creating a warm, inviting atmosphere while also providing a comprehensive highlight of the collection. The mannequins spotlight various accessories, by holding them in their arms and framing the window allowing customers' eyes to be drawn to the middle, where stacked shelving is fully utilised to create an interesting and dynamic display.
