After the previous week's summery spell, the cold has come back in full force, creating a need for a warmer display. Being a charity shop we have the ability to change things around quickly, adapting the look of the window to the weather of the week or even the day. Having the opportunity to work on the window so regularly allows us to compete with other high street stores who might have better offerings but won't be able to easily change things around to keep up with customers' needs, often finding themselves displaying bikinis in the middle of a rainstorm.